Questionnaires for General Public

　　公正人问卷

　　Note: This survey is about[COMPANY]. We are interested in your personal opinion. Please answer how youperceive the company. Please rate the company based on what you have seen orheard even though your rating is based on little information。

　　提示：本调查是关于[公司]。我们对您的个人见解感兴趣。请根据您以往的所见或所闻对该公司做出评价，即使您的评分仅基于很少的信息也无妨。

　　Reputation Institute’sresearch indicates that a well-regarded company is more likely to be liked,trusted, admired, and esteemed –hence we define reputation in terms of 4 attributes that we call the RepTrak™ Pulse. We’ve also found that corporate reputations arebuilt on 7 Dimensions and a numberof Attributes that support thosedimensions。

　　信誉研究院的研究启示：一家广为认同的企业更为可能获得喜爱、信任、羡慕和尊敬。由此我们界定上述属性构成企业信誉并将这些属性称为企业信誉的脉动。另外，我们发现企业信誉是通过七个维度和一系列对应的支撑性因素构建的。

　　The Reputation Pulsequestionnaire is a survey that invites respondents to describe theirperceptions of companies. Through rigorous modling and analysis, ReputationInstitute connects the Reputation Dimensions and Attributes with the ReputationPulse scores as well as with a measure of overall public support, in order toidentify the drivers of corporate reputation. Doing so enables companies tounderstand what matters to the general public。

　　企业信誉问卷是一份调查，由被访问者描述他们对于企业的看法。为了识别企业信誉的驱动因素，信誉研究院通过严谨的模型分析，将企业信誉维度与其支撑性因素和企业信誉脉动以及企业的总体公共支持度的测量进行关联性分析。由此让企业认识到什么对公众具有影响作用。

　　Company

　　调研公司：                                                                

　　主办机构：信誉研究院(中国) & 中华(海外)企业信誉协会

　　顾问机构： 香港理工大学中国商业中心

　　Part 1. Reputation Pulse

　　第一、 信誉脉动

　　Please consider each of thefollowing statements and select a number from “1” to “7” where “1” means “Istrongly disagree” and “7” means “I strongly agree”。

　　请考虑以下各陈述。 选择1至7范围内的一个数字。“1”表示“我强烈不同意”；“7”表示“我强烈同意”。

　　1. Is a company I have a good feeling about

　　是一家我有好感的公司 。评分：              

　　2. Is a company that Itrust

　　是一家我能信任的公司 。评分：              

　　3. Is a company that Iadmire

　　是一家我钦佩的公司 。 

　　评分：              

　　4. Is a company that I respect

　　是一家我尊重的公司     评分：              

　　Part 2. Reputation Dimensions

　　第二、 信誉纬度

　　Please consider each of thefollowing statements and select a number from “1” to “7” where “1” means “Doesnot describe well” and “7” means “Describes very well”

　　请考虑以下各陈述。选择1至7范围内的一个数字。“1”表示“描述得不好”；“7”表示“描述得很好”。

　　1. Offers high qualityproducts & services

　　提供高质量的产品及服务                    评分：              

　　2. Is an innovative company

　　是一家创新型公司                          评分：              

　　3. Treats its employeeswell

　　善待企业员工                              评分：              

　　4. Is a good corporatecitizen

　　是一家良好的企业公民                      评分：              

　　5. Is a responsible company

　　是一家负责任的公司                        评分：              

　　6. Is a company with strongleadership

　　是一家领导力强的公司                      评分：              

　　7. Is a high-performancecompany in terms of financial results

　　是一家财务绩效的公司                      评分：              

　　Part 3. Reputation Attributes

　　第三、 信誉属性

　　Please read each of thefollowing statements and select a number from “1” to “7” where “1” means “Doesnot describe well” and “7” means “Describes very well”。

　　请阅读以下各陈述。请在1 至7的范围内选择一个数字，“1”表示“描述得不好”，“7”表示“描述得很好”。

　　1. Offers high qualityproducts and services

　　提供高质量的服务                                        评分：               

　　2. Produces products thatperform the way as promised

　　生产名符其实的产品                                      评分：              

　　3. Provides products thatlead the way from an environmental perspective

　　产品在环保方面处于领先地位                              评分：              

　　4. Provides products thatset industry trends

　　产品引领行业发展趋势                                    评分：              

　　5. Adapts quickly to change

　　能迅速适应变化                                          评分：              

　　6. Is committed tocontinually advancing its products

　　致力于持续提升产品                                      评分：              

　　7. Treats its employeeswell

　　善待公司员工                                            评分：              

　　8. Offers equalopportunities in the workplace

　　在职场内提供均等机会                                    评分：              

　　9. Is a great place to work

　　工作场所极好                                            评分：              

　　10. Is open and transparentabout the way the company operates

　　公司经营开放及透明                                      评分：              

　　11. Behaves ethically

　　遵守职业伦理                                            评分：              

　　12. Is a fair businessplayer

　　公平交易                                                评分：              

　　13. Is committed to foodsafety

　　致力于保护食品安全                                      评分：              

　　14. Runs its business in asocially responsible manner

　　基于社会责任的方式经营企业                              评分：              

　　15. Cares about theenvironment

　　关心环保                                                评分：              

　　16. Is well organized

　　组织有序                                                评分：               

　　17. Has excellentmanagement

　　管理卓越                                                评分：              

　　18. Has a clear vision forits future

　　愿景清晰                                                评分：              

　　19. Has a strong andappealing leader

　　拥有强有力和吸引力的领袖                                评分：              

　　20. Shows strong prospectsfor future growth

　　显示出未来发展前景极佳                                  评分：              

　　21. Appears financiallysound

　　财务状况表现良好                                        评分：              

　　22. Has a track record ofsuccess

　　拥有过往成功业绩                                        评分：              

　　Part 4. Supportive Behavior

　　第四、 支持性行为

　　The following statementsare about the attitudes or behaviors you might have toward [COMPANY]. Pleaseselect a number from “1” to “7” where “1” means “I strongly disagree” and “7”means “I strongly agree”。

　　以下陈述是关于您对于[公司]有可能采取的一些态度或行为。请在“1”至“7”的范围内挑选一个数字。“1”表示“我强烈不同意”；“7”表示“我强烈同意”。

　　以下陈述在描述在多大程度上正确表述了您的态度？

　　1. I would say somethingpositive about [COMPANY ]。

　　我会针对[公司]提供正面的意见。                          评分：              

　　2. I would recommend theproducts/services of [COMPANY ]。

　　我会推荐[公司]的产品/服务。                             评分：              

　　3. If I had theopportunity, I would buy the products/services of [COMPANY ]。

　　如果我有机会，我会购买[公司]的产品/服务。               评分：              

　　4. If I had theopportunity, I would invest in [COMPANY ]。

　　如果我有机会，我会投资于[公司]。                        评分：              

　　5. If [COMPANY ] was facedwith a product or service problem, I would trust them to do the right thing。

　　如果[公司]面临一个产品或服务方面的问题，我相信他们会采取适当的措施。

　　评分：              

　　6. If I had theopportunity, I would recommend [COMPANY ] as an investment。

　　如果我有机会，我会推荐[公司]为一个投资对象。            评分：              

　　Interviewers                                     Questionnaire Date

　　访问员签署：                                    问卷日期：                 

　　Consultant                                       Verification Date

　　顾问签署  ：                                    核查日期：                 

　　

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