第三届中国国际健康产品展览会简介 （法文）

　　HEALTHPLEX EXPO 2012

　　Better Health， Better Life

　　Date: March 22- 24， 2012

　　Venue: INTEX， Shanghai， China

　　SPONSORS

　　China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)

　　Trade Development Bureau of the Ministry of Commerce

　　http://en.healthplex.com.cn

　　PREFACE

　　With the rapid economic development and social progress in China， people’s livelihoods have seen great improvement， which has rendered into more focus upon “health”. Over the past ten years or so since the beginning of the new century， we have increased our needs for health products and such requests have become increasingly diversified. Among the 15 international sectors identified by international standards， the health sector， with its product sales volume expanding at 13% annually， is one of the five fastest-growing sectors. It is worth mentioning that natural disasters such as earthquakes and man-made incidents such as the food safety worries occurred frequently in recent years have enabled people to look into the significance of life and reexamine the value of living. They now focus on building a strong constitution， fostering a healthy way of life and purchasing health products through different ways to improve their health in an all-round way.

　　Against this backdrop， the HEALTHPLEX EXPO 2012 hosted jointly by the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and the Trade Development Bureau of Ministry of Commerce will be held from March 22 to 24 of 2012 in INTEX of Shanghai. Through the display of such products as Natural Medicines， Health Food， Functional Food， Natural Cosmetics & Personal care， Health-care Equipments & Apparatus， Life-Care Therapies， Quality Control， Consulting & Media Services， the expo aims to set up a good platform for domestic and foreign health enterprises to build up brands， promote products， expand sales network and enhance international trade. It will also open up a brand new channel to spread health-related concepts， introduce popular domestic and foreign Life-Care Therapies， and increase people’s knowledge about health. Special exhibition areas will be launched in the expo to cater for the needs of particular markets and visitors. In addition， seminars， products promotion activities， lectures， on-the site experiences， high-level forums and match-making programs will be the highlight of this expo.

　　With sincerity， we would like to invite the leading health enterprises to the expo to contribute to their own business growth and the development of the sector as whole!

　　The future market belongs to the first mover！

　　TIME SCHEDULE

　　Decoration: March 20-21， 2012

　　Open Time: March 22-24， 2012

　　Opening Ceremony: March 22， 2012 (morning)

　　EXHIBITS

　　.. Natural Medicines Area: Traditional Chinese Medicines， Folk Medicines， Herbal Medicines， Ethnic Medicines， Botanic Medicines

　　.. Food Area: Health Food， Functional Food， Organic Food， Green Food，

　　Natural Food， Dietary Supplements， Nutritional Supplements， Health Drinks， etc.

　　.. Natural Cosmetics and Daily Necessities Area: Cosmeceutical， Natural Personal Care， Healthy Slimming Products， Natural Daily Necessities

　　.. Health Products Area: Home Rehabilitation and Healthcare Products， Body-building Equipment， Beauty Care Equipment， Slimming Equipment; AIDS Prevention and Control Equipment and Related Products; Personal Care Products

　　.. Natural Therapy Area

　　.. Media and Information， Research， Testing and Quality Control Service Area

　　EXHIBITING PROFILE

　　.. TCM Manufacturer and Distributor

　　.. Manufacturer and Distributor of Nutraceutical， Health Foods and Functional Foods

　　.. Manufacturer and Distributor of Home Care Products， Massage Products and Personal Care Products

　　.. Traditional Chinese Massage Salon and HealthCenter

　　.. Aromatherapy and Western Massage Center

　　.. Health Consulting Bureau and Medias

　　WHY PARTICIPATING……

　　★ The Market with the Greatest Potential in the World

　　After experiencing the six-year adjusting period from 2003 to 2008， the Chinese Health Food sector enters into a period of orderly development since 2009. In the same year， with a total market value of 13.4 billion US dollars， China’s health food market ranked second in the world. In 2009， the import and export volume of the Chinese health products reached 200million dollars， up by 3.1% year on year， among which， the export volume stood at 89.1million dollars， up by 2.2% year on year， and the import volume totaled 110 million dollars， an increase of 3.9% year on year. By the end of 2009， while the market share of the Chinese health products accounted for only 5% in the whole healthcare system， the great development potential ahead was not to be neglected. It is estimated that by 2015， the Chinese health products market will overtake the U.S. to be the largest in the world with a total value of 66 billion US dollars. However， for the time being， the market share is still too small especially when comparing to the US health products market share which stands at nearly 16.18 billion US dollars now. It still takes more time before China can further improve the product mix and distribution network of its health products market.

　　★ The Sector Facing the Great Opportunity of Integration and Optimization

　　With the Catalogue of Drugs for Basic National Medical Insurance and Countermeasures releasing in 2009 and the healthcare system kept on improving ever since， more and more pharmaceutical enterprises have now considered the health

　　sector as a new profit-making field. One after another， they all try to seek a place in this sector by exploiting their R&D advantages and leveraging their original resources. And those that have already entered into the market are in a constant move to change tactics and face up to the new challenges. Therefore， it is expected that in the years ahead， the market will become increasingly competitive; the competent and visionary enterprises will occupy favorable situation in the competition， and preliminary products featured by low technological content and added-value will have to give way to quality products. The future market will definitely keep on integrating in an orderly fashion.

　　★ Quality Products， Quality Life

　　Considering the reality of the Chinese health products sector and the aim of launching a high-level， enterprise-oriented event， efforts have been made to invite renowned and highly reputed Chinese and foreign enterprises to guarantee the quality of the event. Corporate development orientation， product R&D and market demand， distribution and marketing network as well as product registration and certification will be discussed during the event. Quality and featured products overseas will also be introduced to diversify people’s consumption choices and improve the product mix. Instead of being a mere business event， the expo focuses on the healthy way of life and health-related concepts. Through lectures and therapy experience programs， the expo helps to spread health knowledge and consumption ideas， serving as guideline for people’s everyday life.

　　★ Great Collaborators Make Great Event

　　Both as hosts of this event， China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and the Trade Development Bureau of Ministry of Commerce are competent and professional organizations with rich exhibition experiences. Affiliated to MOFCOM， the Trade Development Bureau is a foreign trade policies enforcement body to serve China’s grand business strategies. It is a professional organization to implement China’s foreign trade policies， promote foreign trade， and provide efficient services for foreign trade enterprises. As one of the six MOFCOM-affiliated import and export chambers， CCCMHPIE is the most authoritative industry association in the health sector with over 2500 members. Now CCCMHPIE has enjoyed long-standing and steady cooperation relationships with government bodies， industry associations， trade promotion organizations and world renowned enterprises from ROK， Japan， the U.K.， the U.S.， Germany， Spain， Russia， Greece， ASEAN countries and the Southeast Asian nations. It has made unremitting efforts to develop the Chinese enterprises， expand international market， foster product R&D and promote investment and cooperation.

　　In a joint endeavor by the two hosts， organizations， industry associations and trade promotion institutions of countries and regions such as Japan， Korea， the U.S.， Singapore， the U.K.， Switzerland and Hongkong will be invited to present a truly international and leading event. By targeting the domestic and foreign market， serving

　　the indigenous and international brands， the expo will be a great event with high quality and huge influence in the pharmaceutical sector.

　　ATTENDEES

　　.. Importers & Distributors for CTM & CMM

　　.. Agents & Wholesales for Health Products & Health Foods

　　.. Stores for Health-care & Home Medical Equipments

　　.. Buyers & Franchisees from Supermarkets， Malls & Merchandized Chains

　　.. Experts & Professionals for CTM and Researchers

　　.. Media and Public Health Practitioners

　　.. Consumers

　　INFORMATION GATHERS IN VARIOUS AFFILIATED PROGRAMS

　　To promote information gathering and foster exchange of views， a series of information exchange programs will be held in conjunction with the expo for those who wish to learn the leading information in this sector. Among the programs are……

　　★ Lectures and High-level Forums

　　Seminars and forums with industry experts as the main speakers will provide important platforms for participants to exchange views， discuss hot topics and feel the pulse of the market.

　　★ New Product Release and Promotion Activities

　　A host of New Product Release and Promotion programs will be launched to feast the participants’ eyes on the latest products

　　★ Business Match-making

　　On-line and on-the-site business match-making services will be provided for the exhibitors and purchasers. Booking service available to facilitate their business negotiation.

　　★ Life-Care Lectures and Therapies Experience Activities

　　A platform will be set up to spread health knowledge and enable life-care therapies experiences for the general public to widen the scope of healthcare.

　　★ Networking Programs

　　Exchange activities including cocktails and purchase tours will be held to foster the exchange of views and create new business opportunities.

　　EVENT REVIEW

　　★ Based on Exhibition Commodity Statistics

　　64.85%35.15%天然药物及保健品展区Natural Medicinesand Nutritions Area健康护理产品展区Personal CareProducts80.00%0.77%0.77%0.77%1.54%1.54%2.31%3.84%8.46%中国内地 MainlandChina日本 Japan韩国 Korea香港 Hongkong 澳大利亚 Australia印度 India加拿大 Canada意大利 Italy其它 Others78.54%21.46%业内人士 TradeVisitors公众人士 PublicVisitors

　　★ Based on Countries

　　★ Statistics based on professional public

　　★ Overseas Attendees are from

　　Region

　　% Share

　　Asia（Exclusive of Mainland China）

　　45.11%

　　Hongkong

　　14.82%

　　Europe

　　13.88%

　　North America

　　11.67%

　　Australia

　　3.47%

　　South America

　　4.73%

　　Africa

　　2.84%

　　Taiwan

　　2.53%

　　Middle East

　　0.95%

　　PROMOTION OF THE EXPO

　　.. Hosts of the event will utilize different channels including newspapers， magazines， the internet and other domestic and overseas media to promote this expo. By the time the expo opens， thousands of domestic and overseas purchasers will come to the exhibition site to witness this great event.

　　.. As the leader in the pharmaceutical sector， CCCMHPIE helps to give publicity to and promote the expo by using its own resources and influence over a number of organizations such as the Economic and Commercial Counselor’s Offices of the Chinese Embassies based overseas， international trade promotion organizations， foreign pharmaceutical industry associations， Embassies of foreign countries in China， trade promotion offices of foreign countries in China， Representative Offices of business councils of foreign countries in China， internationally renowned pharmaceutical enterprises in China， domestic and foreign media organizations and professional exhibition companies. CCCMHPIE plans to invite delegations from such countries as Japan， Korea， the U.S.， Singapore and India to visit the expo and arrange purchase tours for some key countries.

　　.. By participating over 30 overseas exhibitions and trade promotion events annually， CCCMHPIE gets unprecedented opportunities to access global resources and partners， which have all rendered into real opportunities of promotions， information release and purchasers invitation.

　　.. Over 10，000 free gifts， 50，000 direct marketing mails， 100，000 free tickets and 200，000 data invitations， among other programs， will attract professional purchasers to the expo.

　　.. Databases including the World Importer Directory Database of the MOFCOM Public Information Service project and the member company databases of different industry associations can be utilized to access and invite professional visitors. Focus will be placed on inviting domestic and foreign traders， importers and exporters， distributors， health products chain stores， cosmetics chain stores， franchised stores， key supermarkets and purchasers to the expo.

　　.. Distributors， wholesalers， retailers， franchisers and partners on every link of the distribution networks will be motivated to help exhibitors tap into the Eastern China market. Efforts will also be made to arrange Shanghai local residents to visit the expo to facilitate exhibitors’ access to the end consumers， promote branding and cultivate market.

　　EXHIBITION FEES

　　★ Shell Scheme Package Booth

　　INLINE (3X3， 9 m2) ………………………………………3000US$ /9m2

　　CORNER (3X3， 9 m2) ………………………………………3300US$ /9m2

　　★ Space Only (minimum 18 m2) ……………………………300US$ / m2

　　INTEX

　　Established in 1992， INTEX Shanghai is the first exhibition venue with foreign involvement and the first to receive ISO 9001 certificate in China. Shanghai Hongqiao Economic & Technological Development Zone， where Intex is located in， is a fully-developed exhibition and convention area with hotels， office buildings， recreational centers and convenient transportation. Intex hosts more than 50 exhibitions on an annual basis， most of which are trade-related international events.

　　CONTACTS

　　China Chamber of Commerce for Import & Export of Medicines & Health Products（CCCMHPIE）

　　Address: 11-12F， No.3 Building， Beijing INN， No.6 Nanzhugan Hutong， Chaoyangmennei Street， Dongcheng District， Beijing， China

　　Tel: +86-10-58036332 +86-10-58036336 +86-10-58036240 +86-10-58036297

　　Fax: +86-10-58036317 +86-10-58036318 +86-10-58036319

　　Email: healthplex@cccmhpie.org.cn zhaowenxia@cccmhpie.org.cn

　　huangxiumei@cccmhpie.org.cn liheng@cccmhpie.org.cn

　　yanzhongdi@cccmhpie.org.cn

　　Website: http://en.healthplex.com.cn